Let’s discuss impulse buying. Studies show that impulse buying is based on fear of loss,
urgency, and what I call Jones-ism. The threat of losing an opportunity, the immediacy of the threat, and keeping up with the Joneses can all lead to impulse buying.
That’s impulse buying—but doesn’t impulse selling tend to arise from the same motivations?
As is the case every quarter, a small percentage of clients close their accounts. I was surprised, however, this last quarter that a number of these clients had only been invested with us for less than a quarter. Almost 19% had been with us less than a year. 55% of the terminations were from clients starting since the end of 2011—just fifteen months ago. These clients left us in a quarter that saw the stock market post gains and most of our strategies post very good results.
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